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Identity

Primary

Vertical

 

This is the primary brand mark to be used in all applications when the space can accommodate.

Primary Logo

Horizontal

 

This is for modified locations, the vertical logo should always take priority.

Horizontal-Logo

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Configurations

Vertical/Color

Primary Logo

Secondary option on blue. All text stays reversed or knocked out

Secondary option on gray. All text stays reversed or knocked out

Secondary option on dark gray. All text stays reversed or knocked out

Horizontal/Color

Horizontal-Logo

Secondary option on blue. All text stays reversed or knocked out

Secondary option on gray. All text stays reversed or knocked out

Secondary option on dark gray. All text stays reversed or knocked out

Brandmark

Primary/Color

The stroke on around the mark which originally started at 2px width should scale proportionately with the mark as size increases.

Reynolds-R

Secondary option on blue.

Reynolds-R

Secondary option on gray.

Reynolds-R

Secondary option on dark gray.

Guidelines

Primary

 

Primary logo breakdown of space and guides.

Logo-X-height

Secondary

 

Horizontal logo breakdown of space and guides.

Fav-X-height
Horizontal-Logo-X-height

Vertical Grayscale/Black and white

Primary locations where possible. Black and white should be used when necessary in print or on collateral without color ink.

 

 

 

In rare cases a grayscale option may be needed. Use 80% full black

B&W option only

B&W option only

Horizontal Grayscale/Black and white

Secondary locations if needed. Black and white should be used when necessary in print or on collateral without color ink.

 

 

 

In rare cases a grayscale option may be needed. Use 80% full black

B&W option only

B&W option only

Improper uses of logo

Download our logos